Because so much business is conducted on the web these days, and so much information is stored, collected, or developed on or for the internet, companies of all types need efficient ways to manage it. HTML experts are relatively rare in comparison to the number of internet users. Their specialized skills, while vital to an organization's web presence, should not be a bottleneck. When only a few people within a company can manage and fill requests for web content, response time inevitably slows and these employees' workload almost invariably quickly becomes unmanageable.